The Respect For Marriage Coalition, which is co-chaired by HRC released this morning an Unprecedented $1 Million national print and television ad campaign in support of marriage equality. The coalition comprises Freedom To Marry, the Human Rights Campaign, and other LGBT and progressive groups. The ad features President Obama, former Vice President Dick Cheney, Colin Powell, and Laura Bush – all voicing their support for the freedom of loving and committed same-sex couples to marry the person they love.
Chris Geidner breaks down the TV ad on Buzzfeed:
"None of us would want to be told we can't marry the person we love. That's why a growing majority of Americans believe it's time to allow marriage for gay and lesbian couples," the Respect for Marriage Coalition's new television ad begins. It then goes on to show a bipartisan group of national political figures — former First Lady Laura Bush, former Secretary of Defense Colin Powell, former Vice President Dick Cheney and, finally, President Barack Obama — stating their support for the right of same-sex couples to marry. A narrator concludes, "It's time for marriage."'
A full-page print ad appeared in the New York Times, the Wall Street Journal, and the Washington Post in the next few days. Banner ads appeared on "top online news sites." While the television ad will air nationally on CNN and MSNBC, during network news Sunday shows, and in major print and online outlets including the New York Times, Wall Street Journal, Washington Post, and Politico. The ads are slated for a multi-week run.
The Respect for Marriage Coalition is a partnership of more than 80 civil rights, faith, health, labor, business, legal, LGBT, student, and women’s organizations working together to end the discriminatory Defense of Marriage Act and grow support for marriage equality.